BASED IN ROCKFORD · SERVING NORTHERN ILLINOIS, SOUTHERN WISCONSIN, CHICAGO + BEYOND

Your wedding morning is part of your wedding day, and we think it should feel like it.

The Bridal Glam Group is an on-site bridal hair and makeup team built around more than the finished look. We bring together talented artists, thoughtful pairings, clear communication and a plan for the morning so you can spend less time managing the details and more time actually being in the moment.

More than beautiful hair + makeup

BASED IN ROCKFORD · SERVING NORTHERN ILLINOIS, SOUTHERN WISCONSIN, CHICAGO + BEYOND

More than beautiful hair + makeup

Your wedding morning is part of your wedding day, and we think it should feel like it.

The Bridal Glam Group is an on-site bridal hair and makeup team built around more than the finished look. We bring together talented artists, thoughtful pairings, clear communication and a plan for the morning so you can spend less time managing the details and more time actually being in the moment.

BECAME A WHOLE TEAM.

The Bridal Glam Group started in 2020, but the experience behind it began years earlier.

After working in bridal beauty and seeing wedding mornings from behind the makeup chair, one thing became clear: brides needed more than someone who could create a beautiful look.

They needed reliable artists. Clear communication. Realistic timelines. Someone to help match their vision with the right person. And when a bridal party needed multiple artists, they needed those artists to work like one team.

So TBGG grew.

What started with one makeup artist became a team of bridal hair and makeup artists serving hundreds of weddings throughout Northern Illinois, Southern Wisconsin and beyond.

Today, we take care of 100+ weddings each year, but the idea behind TBGG is still pretty simple:

You shouldn't have to manage your glam team on your wedding day.

That's our job.

ONE ARTIST

HOW WE GOT HERE

BECAME A WHOLE TEAM.

HOW WE GOT HERE

ONE ARTIST

The Bridal Glam Group started in 2020, but the experience behind it began years earlier.

After working in bridal beauty and seeing wedding mornings from behind the makeup chair, one thing became clear: brides needed more than someone who could create a beautiful look.

They needed reliable artists. Clear communication. Realistic timelines. Someone to help match their vision with the right person. And when a bridal party needed multiple artists, they needed those artists to work like one team.

So TBGG grew.

What started with one makeup artist became a team of bridal hair and makeup artists serving hundreds of weddings throughout Northern Illinois, Southern Wisconsin and beyond.

Today, we take care of 100+ weddings each year, but the idea behind TBGG is still pretty simple:

You shouldn't have to manage your glam team on your wedding day.

That's our job.

Erica Mercado, founder and owner of The Bridal Glam Grou

As the owner of The Bridal Glam Group, I’m the person behind the scenes making sure all the pieces come together. From your first inquiry to artist pairings, trials, timelines and wedding-day prep, I’m here to guide you through the process and make sure you always know what comes next.

I’m also a bridal makeup artist, so I understand wedding mornings from both sides of the chair. I know beautiful glam matters, but I also know how much the experience around it matters. Clear communication, realistic timing, the right artists and a plan everyone can actually follow are just as important.

When I’m not working on weddings, I’m usually with my family, doing a puzzle, gaming, listening to music or hanging out with our Golden Mountain Dog. I love colorful, unexpected things, probably spend too much time thinking about makeup, and genuinely still love being part of wedding mornings after more than a decade in bridal beauty.

YOUR POINT PERSON FROM INQUIRY TO WEDDING MORNING.

I'm erica

10+ YEARS IN BRIDAL BEAUTY · AWARD-WINNING MAKEUP ARTIST · MAKEUP BY MARIO CERTIFIED · TBGG FOUNDER

YOUR POINT PERSON FROM INQUIRY TO WEDDING MORNING.

I'm erica

As the owner of The Bridal Glam Group, I’m the person behind the scenes making sure all the pieces come together. From your first inquiry to artist pairings, trials, timelines and wedding-day prep, I’m here to guide you through the process and make sure you always know what comes next.

I’m also a bridal makeup artist, so I understand wedding mornings from both sides of the chair. I know beautiful glam matters, but I also know how much the experience around it matters. Clear communication, realistic timing, the right artists and a plan everyone can actually follow are just as important.

When I’m not working on weddings, I’m usually with my family, doing a puzzle, gaming, listening to music or hanging out with our Golden Mountain Dog. I love colorful, unexpected things, probably spend too much time thinking about makeup, and genuinely still love being part of wedding mornings after more than a decade in bridal beauty.

Erica Mercado, founder and owner of The Bridal Glam Grou

You'll always know what's happening and what comes next.

CLEAR COMMUNICATION

A beauty timeline built around your actual wedding morning.

A REALISTIC PLAN

The glam details handled, so you can be present for the good part.

A MORNING YOU CAN ENJOY

YOUR GLAM.
YOUR PEOPLE.
YOUR MORNING.

Artists chosen around your style, needs and wedding.

THE RIGHT FIT

BEAUTIFUL GLAM
IS ONLY THE BEGINNING.

WHAT YOU CAN EXPECT

YOUR GLAM.
YOUR PEOPLE.
YOUR MORNING.

The glam details handled, so you can be present for the good part.

A MORNING YOU CAN ENJOY

You'll always know what's happening and what comes next.

CLEAR COMMUNICATION

A beauty timeline built around your actual wedding morning.

A REALISTIC PLAN

THE RIGHT FIT

WHAT YOU CAN EXPECT

BEAUTIFUL GLAM
IS ONLY THE BEGINNING.

Artists chosen around your style, needs and wedding.

YOUR WEDDING. YOUR STYLE.
YOUR CUSTOM GLAM TEAM.

TBGG is made up of professional bridal hair and makeup artists with different specialties, techniques and aesthetics.

Some create incredible glam waves. Some live for romantic updos and natural texture. Some specialize in barely-there bridal makeup, while others love a full soft-glam moment.

That's exactly why we're a team.

You don't have to scroll through dozens of artists and figure out who might be right for you. We look at your inspiration, your preferences, your hair and skin needs, your wedding-day logistics and our artists' strengths to build a glam team that makes sense for your wedding.

THE ARTISTS BEHIND THE GLAM

THE RIGHT ARTIST for you.

NOT JUST AN ARTIST.

YOUR WEDDING. YOUR STYLE.
YOUR CUSTOM GLAM TEAM.

THE RIGHT ARTIST for you.

THE ARTISTS BEHIND THE GLAM

NOT JUST AN ARTIST.

TBGG is made up of professional bridal hair and makeup artists with different specialties, techniques and aesthetics.

Some create incredible glam waves. Some live for romantic updos and natural texture. Some specialize in barely-there bridal makeup, while others love a full soft-glam moment.

That's exactly why we're a team.

You don't have to scroll through dozens of artists and figure out who might be right for you. We look at your inspiration, your preferences, your hair and skin needs, your wedding-day logistics and our artists' strengths to build a glam team that makes sense for your wedding.

ready when you are

LET'S BUILD
YOUR GLAM TEAM.

Tell us a little about your wedding, your people and what you're envisioning. We'll check your date, talk through what you need and take it from there.

GET A CUSTOM QUOTE